Profit-Focused Growth for Consumer Brands

Hands-on, executive-led growth that drives profit, not vanity metrics

Why Hendrix Phoenix

  • Built and led consumer brands from $0 to eight figures, not just advised them

  • Executive with full P&L responsibility – not theory, real operating experience

  • Scaled consumer brands across DTC, Amazon, retail, and distributors

  • Personally managed Meta, Google, and Amazon, often outperforming agency teams

  • Focused on profit margin, cash flow, and sustainable growth

  • Work with a maximum of three clients at a time

Learn more about my background

How Growth Actually Works

I treat Meta, Google, Amazon, and Shopify as one connected system — not isolated channels. When they work together, growth compounds and profit follows.

What I Do

I help consumer brands grow profitably by combining strategy with direct execution. My work is grounded in executive-level judgment and focuses on Meta, Google, and Amazon, supported by deep experience in Shopify conversion optimization and lifecycle email (Klaviyo).

All engagements are fixed-scope and designed around clear outcomes. If I don’t believe there’s a strong ROI path, I’ll say so upfront.

I work with a maximum of three clients at a time to ensure direct involvement and meaningful results.

  • Identify where money is leaking and where profitable growth is actually coming from.
    Starting at $3,500.

  • Hands-on execution across Meta, Google, or Amazon to remove the constraints holding profit back.
    Typically $6,000–$10,000 depending on scope.

  • Senior operator oversight to scale profitably without guessing or premature hiring.
    $4,000–$8,000 per month

Learn more

Let’s See If This Makes Sense

If you’re looking to grow profitably and want hands-on, operator-led support, I can help.

I work with a small number of founder-led brands at a time. If you think Hendrix Phoenix could help, share a bit about your business here.