Hendrix Phoenix was founded by Nathan Hendrix, an executive and founder with experience building and leading consumer brands across DTC, Amazon, retail, and distributor-led models. I’ve held senior leadership roles at companies like iKamper and Kakadu, where I was directly responsible for growth, profitability, and execution across markets.

Through Hendrix Phoenix, I’ve also worked with brands including Rivian, BMW Group, Yakima, VSSL, Baja Designs, Claymore, Intrepid, KUFU Drawers, STEP 22, and REDARC, supporting initiatives ranging from growth strategy and commercialization to global distribution and market expansion. That breadth of experience shapes how I approach marketing today: grounded in real constraints, focused on profit, and accountable to outcomes, not just activity.

Hendrix Phoenix is intentionally small. I work directly with every client: no handoffs, no junior staff, no layers.